Duke's Garage Doors Brand Guidelines

Brand Guidelines Overview

This page serves as the definitive guide for understanding and utilizing DGD’s brand identity. It provides essential tools and instructions to ensure consistency, professionalism, and impact in all applications of our branding.

Who Should Use This Page?

This page is designed for external companies, partners, and collaborators who require access to DGD's branding elements. Whether you're designing marketing materials, advertisements, or co-branded content, this resource will help you align with DGD’s standards.

How to Use These Guidelines

• Follow the Standards: Adhere to the specifications and rules provided for logos, colors, typography, and other brand elements.
• Seek Clarification: If something is unclear or you have questions about the guidelines, please contact the DGD brand team for support.
• Maintain Consistency: Ensure all content reflects the integrity and values of DGD by consistently applying the outlined branding principles.

Explore this page to find downloadable assets, design tips, and examples that empower you to represent DGD's brand effectively and authentically.

Logo

In order to keep the logo uncluttered, it needs to be placed in a clean environment. A safe margin has been added to all of the logo file elements provided to help preserve this zone. Keep elements from infringing on this space to maintain brand integrity.

The minimum logo size shown here should accommodate most applications and reproduction techniques. Make sure the signature is never smaller than what can clearly be executed.

Minimum logo size

1.25 IN
~585 PX
~3.4 CM

Primary Logo

Primary signature.

Full Color

Grayscale

One Color

Logo Mark

Mascot or icon.

Full Color

Grayscale

One Color

Logo Badge

Logotype or panel.

Full Color

Grayscale

One Color

Logo Misuse

Incorrect use of the logo compromises brand integrity and effectiveness. The examples below are not comprehensive, but are a small sample of common misuses. To ensure accurate, consistent reproduction of the logo, never alter, add to, or attempt to recreate any elements. Always use the approved brand artwork.

Don't Retype

Don't Change Colors

Don't Stretch

Don't Change Proportions

Don't Add Elements

Don't Add Effects

Don't Place on Complicated Backgrounds or Patterns

Don't Place Text in Safe Margins

Logo Files Folder Guide

Here is a guide for understanding what is supplied within the logo files folder. Below shows which format of your logo to use, and when.

Color Formats

CMYK:
A color version of your logo for printing. This is the most popular and cost-effective way to print in full color. Color outcomes may vary depending on presses, press operators, vendors, and product materials.

RGB:
A color version of your logo for digital purposes. These files should NOT be used for print but may be used online, for film, or for screens.

BW:
A grayscale version of your logo for printing in black and white.

Pantone® (PMS):
A spot color version of your logo using Pantone colors. Pantones are solid inks assigned to numbers that look the same no matter who prints them. Some complex logos may not include a PMS version.

1-Color:
A one-color version for one-color printing. Some complex logos may not include a one-color version.

Client-Use Folder

This folder contains formats of your logo for internal use, such as with in-office printers (e.g., Word documents, spreadsheets, invoices) or online (e.g., website, social media, emails). These files are designed to preview on your computer and work seamlessly with your programs.
Important: For professional printing or sending files to a professional, use the “Professional-Use” folder.

Office Printing (Folder)

PDF:

• Used primarily for logo previews.
• Vector file; expandable to any size.
• Universally viewable and usable across platforms.

JPG:

• 300 dpi version in CMYK color.
• Suitable for printing; avoid enlarging as it will lose quality. Shrinking is fine.

BW:

• 300 dpi grayscale JPG version for black-and-white printing.

PNG:

• 300 dpi RGB version on a transparent background.
• Ideal for use on colored or shaded backgrounds.

Web (Folder)

JPG:

• 72 dpi version in RGB color.
• Optimized for email and web use only.
• Avoid enlarging as it will lose quality; shrinking is fine.

PNG:

• 72 dpi version in RGB color with a transparent background.
• Perfect for placing on colored or shaded backgrounds.
• Avoid enlarging as it will lose quality; shrinking is fine.

SVG:

• Scalable vector graphic in RGB color for web use.
• Typically requested by developers or web designers.

Social:

• 72 dpi JPG file of your logo for social media profiles.
• Refer to the above details for web JPG usage.

Professional-Use Folder

This folder contains formats of your logo intended for professional use only. These files may not preview correctly on your computer and may not be compatible with your programs. They are designed to be sent to printers or designers.

EPS:

• Scalable vector version of your logo with no background.
• Provided in PMS, CMYK, 1-color, and grayscale.
• Most widely used format for professionals.
• Can be scaled to any size without losing quality.

Original Files Folder

This folder contains the original Adobe Illustrator file of your logo.
Note: Only use this file if specifically requested by a professional.